Top 5 Film & Television Apps on iOS in South Africa Q3 2021

During the third quarter of 2021, the top 5 Film & Television apps on iOS in South Africa exhibited diverse trends in their weekly downloads, revenue, and active users. Here’s a closer look at how Netflix, DStv Stream, Showmax, MyDStv SA, and Amazon Prime Video performed over the quarter, based on data from Sensor Tower.

Netflix experienced a steady increase in weekly revenue, peaking at approximately $19.1K in the final week of September. Weekly downloads fluctuated, with a notable upward trend towards the end of the quarter, reaching 7.2K in the last week. Active users showed resilience, rising from 255K at the start of the quarter to 268K by the end.

DStv Stream saw weekly downloads peak at around 5.9K in mid-July, followed by a gradual decline, ending the quarter at approximately 4.5K. Active users remained relatively stable throughout the period, maintaining figures around the mid-80Ks, with a slight dip towards the end of August.

Showmax had consistent weekly downloads, starting at 4K in late June and decreasing to about 2.6K by the end of September. Active users showed a slight decline over the quarter, beginning at 25.9K and closing at 23.2K.

MyDStv SA had a stable performance in weekly downloads, ranging from 2.5K to 1.8K. Active users experienced minor fluctuations, starting at 9.2K and ending at 8.3K over the quarter.

Amazon Prime Video showed significant revenue growth, peaking at $14.3K in the third week of September. Weekly downloads varied slightly, with a peak of 1.6K in early July and a slight dip to 1.2K by the end of September. The app's active users saw a gradual decline from 19.4K at the beginning to 17.4K at the end of the quarter.

These insights, sourced from Sensor Tower, provide a detailed view of the competitive landscape among the leading Film & Television apps on iOS in South Africa for Q3 2021. For more in-depth analysis and data, visit Sensor Tower.